The 10:10 Bag Collection is a tribute to Aarni’s heritage in watchmaking.
Each silhouette echoes the graceful alignment of watch hands at ten past ten – a moment often chosen to showcase beauty and balance. The sculpted, three-dimensional surfaces are inspired by the refined textures of classic watch straps, a nod to craftsmanship and timeless design.

Designed for the modern woman’s every day, the collection offers a perfect companion for every occasion. With effortlessly interchangeable elements, each bag transforms to suit the moment, embodying elegance, versatility, and enduring style.